Have you ever wondered how it is possible for Google to return so many results when you enter in a term or a set of queries?
It’s because the website that appears on the search engine results page contains the information you need listed on its page. Its as simple as it you must be knowing it right??
On-Page SEO refers to the process of optimizing your website to rank on top of Google page.
You want to perform On-Page SEO on your website as well. Here is a list of of things you need to care about.
Core Elements of On-Page SEO
- Meta Tags
- H1 to H6 tags
- Internal Linkings
- URL Optimization
- On-Page Content
- Image Optimization
- UX (User Experience)
These 👆🏻 are the top elements of On-Page SEO you need to stick with. So let’s dive into the explanation part.
How to use your Keywords correctly for On-Page Content
On-page optimization emphasises SEO techniques under your direct control (in other words: on your site)
You need to optimize your content on such a way that your targeted keyword should appear in your webpage for at-least 5 times.
It doesn’t mean you have to just spam the keywords on a single page, Use the keyword in such a way that the Search Engine will understand your main targeted keyword.
For Instance use you main keyword in the first paragraph, Make people understand what the article or your product is about.
In order to expand on your main theme without keyword stuffing, make it a point to include semantic and related keywords throughout the material you create.
Keywords play a very huge role in On-Page SEO.
Use H1 and H2 Tags for Heading and Subheading
These tags inform Google that your content has a hierarchy, or in other words, they help the algorithm understand your text’s organisational structure by making the material’s outline evident.
The tags also provides hints about the structure of the information which has been provided on the page
Optimizing the url of your page is as importent as optimizing your page.
For Eg: https://trendiemedia.com/what-is-seo
Your website’s URL arrangement also offers significant SEO advantages. It is more evident what subject this particular page will cover when you build a URL that contains crucial keywords.
Based just on the URL, search engines and visitors should be able to quickly ascertain the subject matter of a page.
But make sure your URLs are concise and obvious. Avoid stop words and keep it short.
Optimizing Meta Tags
The title tag informs users who are viewing the results page about the content of your page in addition to being a ranking factor.
To decide whether your content will be relevant to their search query, these users look to the title tag. Consequently, a powerful title tag that includes crucial keywords might increase traffic and hits.
On the other hand, meta descriptions don’t influence rankings. However, they can support a better user experience and a higher click-through rate (CTR).
This is the main factor of On-Page SEO, because the Meta title will contain most of the information about your product or services.
In order to expand on a topic or provide a reliable source for a fact, content authors frequently use inbound and outbound links.
Although linking to outside resources won’t immediately improve rankings, it can increase user trust if they see that you are relying on other reliable sources.
Linking you pages is very important for SEO it help Google crawler through different links on the same page.
Internal Linking is must for On-Page SEO.
In a web page image is as important as the content in the page it helps the reader to know more about the product and understand the terms. Say you added image on the page for the reader, What about the Google Bot? How it will understand what image it is?
Here is where Image Optimization kicks in – You should also optimize your images. This means:
- Quick loading
- Add Alt Attributes
- Add relavent title and file name to the image.
UX (User Experience)
With all this elements combined it will make the proper user experience, In addition to that you should also see the font size on the content (if its readable). Proper spacing between the content, image will help the web page look appealing.
Hope you likes this article on On-Page SEO stay tuned for our upcoming related article (Off-Page SEO).
If you liked this article do consider sharing it with your friend who is interested in SEO, Our series of Digital Marketing will help them a-lot. For further update: trendiemedia 👈🏻 stay connected.