In this one we will learn what is Search Engine Marketing also known as SEM in the simplest way possible.
It’s mainly a Digital Marketing strategy to rank the webpage on top of the SERP.
You must have heard about Google Ads, If not its a online advertising platform where advertisers bid to display their webpage, Product, or any services to get sales.
There are other platforms to display ads on search engines, for eg if you want to display Ad on Bing you can do it by posting your Ad on Microsoft ads to rank on the first page of Bing SERP.
Have a look on how the AD looks on the Search engine result page (SERP)
Now since you saw how the ad looks on the SERP lets talk about how it can be helpful for your business or product.
Is Search Engine Marketing helpful to you? The Advantages
There is increase in the number of consumer researching and shopping online for the product and services, In this span of time Search engine marketing plays a very big role of displaying your website or product on the search page via paid advertisements.
With the help of Search Engine Marketing your webpage will get an impression boost which will help you in SEO (Search Engine Optimization) you will as how? Here is a brief explanation.
Related blog: What is SEO? Will let you know the basic terms of Search Engine Optimization ✅
Whenever there is an Ad campaign running the advertiser will get the benefit of the paid ads as well as it will help them to improve the organic ranking of the page with the help of the search queries which is entered by the user.
In contrast to other websites like social media where users are not expressly searching for something, when consumers input search queries with the intention of finding information of a commercial nature, they are in a great frame of mind to make a purchase.
There is a higher sales conversion with the help of search engine marketing. Where the visitor will become your customer because they search for a certain keyword for a product or service.
SEM yields immediate results. It is conceivably the quickest method of increasing website visitors.
How does SEM Works (Search Engine Marketing)?
It’s as easy as being on the right place at the right time. Let me explain it to you with an example, Do you recall taking tests in school and finding four or five people distributing Coaching Classes templates as you left the building? That is called being on the right place at the right time.
Because after giving the exams of current year a student will start looking for a coaching classes for the next to get better explanation, better grades and clear his doubts.
The SEM also works the same way, the questions will be on your finger tips and the solution to it will be provided to you instantly.
You will see a number of corporate advertisements on the search results page whose keywords coincide with the search terms you entered.
These advertisements, along with the other search results that match your criteria, are shown in prominent areas on the website. As a result of the paid listings‘ strong relevance to your particular search, you are more likely to click on them.
Let’s now examine how SEM campaigns function from the viewpoint of a marketer.
- Keyword research (According to you product or services)
- Geographic location (Where your ad will be displayed)
- Text-based ad to display
- Bid on a price they are willing to pay
Now I m sure that after going through this blog you have all the basic knowledge on Search engine marketing (SEM). If you like our blogs stay tuned for upcoming ones.
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